F O U N D E R · G E N E R A L C O N T R A C T O R
Daniel Estrada.
Builder on every job. On every jobsite, every week, on every project Sisu delivers.
Daniel runs Sisu as the sole founder and acts as the GC on every build. There are no layers between him and the buyer.
That’s the headline. The longer version starts in Colombia, runs through a heavy equipment yard in Tabasco and a building materials store in Tulum, and lands in McAllen in 2021, where Sisu builds custom homes and has developed two subdivisions.
Most builders this size are run by someone who hasn’t poured a foundation in fifteen years. Daniel hasn’t gone two weeks without being on a jobsite since 2014.
The arc.
B.S., International Business, Tecnológico de Monterrey.
Born and raised in Colombia until eighteen, Daniel moved to Mexico for university and earned his degree from Tec de Monterrey, one of the most respected business schools in Latin America. The plan, at the time, was finance. The plan changed.
Founded Grupo Arda, heavy machinery & earthwork.
His path into construction started on a jobsite. Grupo Arda rented heavy equipment and moved earth for road construction, drainage and land development across southern Mexico. Running excavators, bulldozers and motor graders on real civil jobs gave Daniel a feel for dirt and schedules.
The lesson from those years: budgets are won or lost in the dirt. Every Sisu home is priced from the soils report up.
Founded SICLESA, Cemex distributor & Construrama partner.
SICLESA started as a hardware and building materials store in Tulum and grew into an official Cemex distributor and Construrama partner with more than thirty employees. It still operates today.
Running SICLESA for years taught Daniel what materials cost, how supply chains move and how long orders take to arrive. He brings that to every Sisu budget.
Founded Sisu Development in the Rio Grande Valley.
In 2021 Daniel moved to McAllen and founded Sisu Development. Since then Sisu has built custom and spec homes across the RGV and developed two subdivisions in Hidalgo County: 900 South and Pecan Heights, where Sisu builds on lots 8 to 14.
He runs Sisu as the sole founder. He’s the GC on every build, which means he’s on every jobsite every week on every project the company delivers. There are no layers between him and the buyer.
Still on the jobsite. Still signing every quote.
Year five at Sisu. Custom homes with prices that begin at $110 per square foot, because every project is different, and townhomes at Pecan Heights from $275K with the lot. The number on the business card still rings to the person on the jobsite.
T H E · W O R K
What GC on every build actually means.
Daniel walks every Sisu jobsite weekly, minimum. He’s at every framing inspection, every drywall walkthrough, and every closing. He signs the quote you receive. He returns the call you make.
construction
in Hidalgo County
Pecan Heights
him and the buyer
Education & credentials.
Daniel has continued to invest heavily in his craft. The last category on this list matters more than it sounds: the way Sisu communicates with clients, tracks builds, and stays transparent contract to close runs on top of modern tools most regional builders haven’t adopted yet.
B.S., International Business
Tecnológico de Monterrey · Mexico
Construction Management
Columbia University on Coursera · 4 course specialization, 2022
Google Project Management
Industry standard PM methodology certification
Project Management coursework
Multiple coursework programs across PM tools and methodology
Construction Management coursework
Continuing education programs in scheduling, estimating, contract law
AI for Construction
How Sisu uses modern tooling to keep every project transparent contract to close
Memberships & affiliations.
Two roles, one company.
One team across design, build, and sale.
Daniel is fully bilingual in English and Spanish at native level, core to how Sisu serves both English first families in the Valley and LATAM buyers relocating to South Texas.
Jessica Gonzalez, Listing agent.
Jessica serves as Sisu’s listing agent through RE/MAX. Which means design coordination, build, and sale all run through one company.
If you don’t own a lot yet, Jessica’s the right call. If your Sisu home is ready to list, same answer.
The questions Daniel gets asked.
D I R E C T · L I N E
The phone number on the card is the one I answer.
Call, text, or WhatsApp. Inside one business day, every time.
